"Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting."
Its like I always say, fighting sucks. Even if you win the other person is probably going to get a hit on you, probably on your nose and it is going to hurt.
The best way your business can operate is if you can flex your muscle against your competitor so they don't even attempt to attack you in a certain area. The best victories are won without firing a shot or spending tons of many fending off a competitor threat. If you can build your barriers high enough against your competitors they won't even attempt to attack you. At Harrah's we had built the World Series of Poker so well do you think any other Casino is going to try to challenge us without the backing of ESPN? They did a good job creating this supreme excellence and breaking the enemy's resistance without any fighting. Of course this is easier said than done, but once you have those barriers built it is worth it.
Friday, June 5, 2009
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