Art of War quote of the day

"There are not more than five primary colors (blue, yellow, red, white, and black), yet in combination they produce more hues than can ever be seen."

This reminds me of how important it is to remember the basics in Marketing. A lot of times we get too mixed up in all these new strategies and cool new books that tell us how do execute and create crazy marketing campaigns that do work, but it is essential to have the basics down pat. It is from these basics (such as the 4 Ps, 5 Cs, SWOT, etc) that we are able to create the marketing strategies that will help us find success.