Upsetting Marketing needs to stop

I am sorry but when did commercials become a chance to make your audience freak out and become uncomfortable? Since when did commercials try to become 30 second horror movies?

Today I was listening to the radio and one of those Onstar Radio Ads came on the air. I hate these ads that have a real life recording of some poor person who was just in an accident begging for help. Is this what America really wants to hear? Real life human suffering during a time when this person is begging for help? Every time I hear this commercial it doesn't make me think "Geez, I need Onstar!" it makes me think "My gosh, this is uncomfortable. Who would want to listen to this? I need to change the station." I can understand Onstar trying to show everyone the most useful situations for their product, but why did they need to take a real life person suffering and put them on the radio for all of us to hear so we can get uncomfortable. Maybe that is their purpose, make the listener uncomfortable and have them search for comfort by getting Onstar, but I will wager most people out there are just disgusted by hearing a real life person suffering and just change the station or wonder what is Onstar trying to prove by upsetting them.

These radio ads aren't as bad though as the Brinks Alarm Ads or those Volkswagen Ads about the car crashes. Once again, what are you trying to prove? Ok, if there is some sneaky stalker watching us through a window Brinks will help, but do you have to be so dramatic about it. This is going to give people nightmares, and to tell the truth I couldn't even remember what security system this was for. I looked for the video under ADT first. Those Volkswagen commercials as well are horrible. People just hanging out then BLAM! It just makes you cringe so that the next time you see this commercial on TV you quickly change the channel. Also I doubt this is how you want to market your car, seeing Volvo owns this category. Most people who see this commercial and freak out will probably think "I need to get a Volvo so I will be safe."

I understand in marketing that making the consumer uncomfortable, and then offering them comfort through your product is a valid way to advertise. For example the commercials with germs that show by using their product your kids will be safe. That is fine, it makes me uncomfortable to know my kid is crawling with germs, so I go and by something to get rid of it. There has to be a line drawn somewhere though. Making people feel uncomfortable with scenes that belong in horror movies needs to go away. Most people will see the commercial once, and then once that commercial or radio ads comes up again they will simple change the channel. Who really wants to see someone violently break into a house or someone dramatically get hit in a car over and over again? No one, unless they are into that stuff, and if they are, you are not making them uncomfortable. All this marketing does is doing is turning people off and upseting them, and there is a difference between making your customers uncomfortable and upsetting them. Make sure you don't cross that line.